Turn browsers into buyers with an abandoned-cart WhatsApp flow

Why WhatsApp beats email for cart recovery in Kenya

Email open rates in Kenya hover around 18%. WhatsApp message open rates? 97% within 3 minutes (GSMA Mobile Economy 2025). Reaching customers on WhatsApp is the difference between a recovered sale and a lost one.

The 3-message sequence

1. 1

   Message 1: Gentle reminder (30 min after abandonment)

   Hey [Name] 👋 You left items in your cart. Want me to hold them? Tap here to complete: [link]

2. 2

   Message 2: Social proof (6 hours later)

   Quick heads up — [Product] is popular this week. Cart still saved: [link]

3. 3

   Message 3: Urgency + incentive (24 hours later)

   Last chance! Use code COMEBACK10 for 10% off: [link]. Cart expires tonight.

Setting this up on Shopeak

1. Go to Dashboard → Marketing → Automations
2. Toggle on “Abandoned cart recovery”
3. Customize the 3 message templates
4. Set your discount code for Message 3 (optional)
5. Hit Save — live immediately

Recovery benchmarks

Numbers from real Shopeak merchants, Q1–Q2 2026.

Mistakes to avoid

• Sending too fast — wait 30 minutes minimum.
• No personalization — use their name and the specific product.
• Generic links — link to their saved cart, not your homepage.
• Ignoring opt-outs — legally required under Kenya’s Data Protection Act.